While “disrupting your industry” has just about become a cliche, there is truth to the concept. I’ll explain.
I love the lists that Vala Afshar of Salesforce regularly shares on his twitter feed—from “high performing teams” to “innovation”—they always provide great insights on progress, momentum, and organizational change.
DISRUPTING YOUR INDUSTRY
Before this year’s Super Bowl® game between the Patriots and the Eagles, Vala shared this:
When the Patriots and the Eagles played in 2005 Super Bowl, these 23 companies and products didn’t exist:
Apple App Store
Look at the above list.
The idea of today’s world existing without many of these companies and their products is almost unthinkable.
The culprit? Innovation. And the germ of innovation begins with a dissatisfaction with the status quo. This we know as disruption.
So, I challenged myself to see if I could lay down the roadmap that leads to successful disruption in 60 seconds (since disruption is a key part of branding). Need proof? Just look at the companies that had become complacent and are no longer with us.
This is the subject of this sixth episode of One Minute Wednesdays.
How is disruption a part of branding? When one is in that mode of isolating one’s unique voice, one is seeking out differentiation which is the core foundation of all branding.
How did I do? See for yourself:
THE CHECKLIST FOR DISRUPTING YOUR INDUSTRY
SECRET #1: FIGURE OUT HOW TO DISRUPT
Figure out HOW to disrupt. The BEST way to test this is answering “Why should a consumer care?” If you can’t answer this, then you’re nowhere near disruption.
SECRET #2: HOW MUCH DISRUPTION IS NEEDED?
Once you have a way to disrupt, work out: How much disruption is needed (to move the dial)?
SECRET #3: TREAT EACH MILESTONE AS A START, NOT A FINISH
There is NO finish, only the next plateau to strive for.
SECRET #4: STOP LOOKING OVER YOUR SHOULDER
What’s past is past. It will not change. You may change the story about what happened but the results are the results. Look forward.
SECRET #5: EMBRACE THE HUSTLE
Too many are fixated on the reward figuring “they’re owed something.” Nobody is owed anything. Once you know that, and know YOU are the energy behind everything that happens AND that you DO offer value, you will not only disrupt, but you’ll become unstoppable.
Ready to disrupt your industry?