he formula for growing from small to middle is more simple than we may think. A few challenges most brands face in our noisy world; having the patience, resources and time to implement a growth strategy properly. Too often companies are sold marketing products and services which have little impact on the growth of their brand.
For example, they have an automated social media strategy that distributes their brand across various social channels, yet they don’t engage with their audience. Another common hindrance comes from within the company, where management places new hourly employees to do tasks that are the most critical and important elements of your brand, “Our social voice”.
Social Engagement Tip: Look your audience directly in the eye digitally using the voice of your brand. This is an important task for the CMO, senior management or the owners of the business. Online engagement is one of the most critical elements of the growth process. This is because the engagement action is what initially develops the relationship. In a business transaction, relationships are the elements needed in getting a signature to close new contracts.
Ted Rubin shares the value of a relationship in a few words.
“Relationships are like muscle tissue. The more they’re engaged, the stronger and more valuable they become. The ability to build relationships and flex that emotional connection muscle is what makes social so valuable.” ~ Ted Rubin
The equation for growth is not a complicated formula. It’s merely a formula that requires consistency, time, patience and dedicated resources. This means becoming efficient with the resources you have set for your marketing and branding efforts.
Growth Formula Defined:
Data from your brand’s target audience:
Use marketing tools that create efficiencies in; organization, data efficiency and email tracking and group messaging smart CRM solutions like Nimble – Take Nimble for a test drive today CLICK HERE
Managing data is one of the most important aspects of our future in marketing & branding – Amazon is a great example of a company who has done this effectively. Question: Are you?
Engagement with your audience:
Look your audience directly in the eye digitally and engage with them
Create and build new relationships with a #MutualityMindset:
Reach out and create new relationships with those who have a high probability of supporting your brand and you can support theirs
The challenge to this formula and process is developing a consistent message and strategy. This includes allocating the proper resources for this progress. This process takes time. It is such a critical part of your brands growth and awareness yet, very few brands are bold enough to take the steps to create growth. It’s natural for humans to be opposed to change.
Few Tips When Budgeting:
Reallocate resources from other areas of marketing & and even under performing sales agents and follow the formula with a CMO
Turn your employees into social advocates of your brand – Have someone train your team to do this (vs) hiring an agency to do this for you
Reallocate resources from underperforming traditional marketing methods like billboards, magazines, TV and Radio
Bold brands speak like a child, focusing on human empathy and emotion.
“Every child is an artist. The problem is how to remain an artist once he grows up.” ~ Pablo Picasso
Paul Bradley Smith is a #socialbrandconnector who connects bold brands to their audience... companies/brands that want to go from small to middle.
Connect, Engage & Share