When it comes to thought leadership, the range of emotion in your messaging swings wildly from post to post.
Your Monday post might be positive and uplifting, while your Thursday post represents a swift kick in your followers’ asses.
All of it is appreciated by your followers, of course, :)
That’s why it’s important that your image library be chock full of diverse portraits that illustrate a variety of moods in your expression in order to truly punctuate those stories you want to share.
One of my favorite humans on the planet, Ted Rubin, is a master of this.
I’ve subscribed to Ted’s blogs and am always tickled when I see him leveraging the photos we’ve created throughout the years - yes, I do feel like a proud poppa when I see our work in action, :)
Recently, he posted a blog that talked about respecting people’s time when reaching out for help.
It was a short and sweet rant that resonated with me deeply, as I have run into the same issue with young photographers reaching out to me for advice, and then disappearing into the darkness forever - ugh, so annoying(to check out the blog in its entirety, go here).
What made the post even more impactful was the picture-perfect portrait he used to punctuate the tone of the piece:
I remember the moment we took this photo during his session, and thought to myself, “I hope he’s pissed off at something when he uses this photo!” :)
That “cut-the-crap, folks” image is a textbook expression for this type of post, and really draws me into the story before I even read the first word.
And, this is exactly how you want to leverage your image content when you connect it to a blog post.
Have you recently posted a rant on your blog and used a similar portrait of yourself to punctuate the sentiment?
Please share the link so I can check it out - I love well-intentioned rants, :)